Shruti Gupta
Meta Certified Media Buyer | Digital Marketer | Lead Gen & Sales Strategist
Hi, I’m Shruti Gupta — a Meta Certified Media Buying Specialist.
With 5+ years of experience managing high-converting campaigns across Facebook and Instagram, I help brands grow through data-driven ad strategies, compelling creatives, and full-funnel performance marketing.
Certified by Meta Blueprint, I specialize in lead generation, e-commerce growth, and social media engagement. Whether you’re a startup or scaling brand, I bring strategic clarity and performance focus to every campaign.
My career started in software engineering, where I spent 8 years as a Java Developer before transitioning into digital marketing and data science. This technical foundation gives me an edge in technical aspects, analytics, and performance marketing, enabling me to craft data-backed, high-ROI marketing strategies.
Marketing isn’t just about creativity; it’s about solving real business problems. I specialize in converting data into actionable insights, ensuring brands don’t just get traffic but real business growth.
My Expertise Covers:
- Full-funnel Facebook & Instagram Ads
- Audience segmentation: custom, lookalike, retargeting
- A/B creative and copy testing
- Campaign budget optimization
- ROAS scaling & cost per lead/purchase reduction
- Social Media Growth Strategies using Content Marketing
- Performance Analytics
- Data based decision making (Data Science and Analysis)
Skills/Tools to achieve this:
- Canva
- Meta Ad manager
- inShot
- Google Analytics
- AI Tools for compelling copies
- Python Libraries
- Machine Learning
- Tableau
Work Samples and Case Studies
Optimizing Sales
Client: E-commerce startups – Footwear brand, kids and women wear, organic oils
Challenge: Low organic traffic & sales Solution:
- Setup Sales Funnel
- Technical fixes on shopify/website/instagram account
- Fixing Content description and links in Catalog Manager
- A/B tested creatives and audience
- Retargeting using website and Catalog
Results: 200% traffic growth in 2 months
Lead Generation
Client: Service industry – Car dealership, Art Seller and workshop, Fashion Exhibition
Challenge: Low traffic & awareness Solution:
- Audience Research
- Meta Ad account and landing page setup
- Content Analysis
- Established brand voice
- Meta Ads for lead generation
- A/B tested creatives and placements
- Retargeting and follow up
- Analytics and tweaking
Results: Better lead quality and conversion
Social Media Marketing
Client: Educational Institute
Challenge: Low reach, less brand visibility and poor engagement Solution:
- Content creation – shooting and editing reels
- Maintained monthly calendar
- Trend research and implementation
- Established brand voice
- Create engaging stories and posts
Results: 7000% increase in organic follower growth within 15 months, more than 6 reels crossed 2 million views.
Data Science Projects
Datasets: Netflix, World Population Analysis, Google reviews sentiment analysis, Tobacco use and Mortality Predictions
Mission: Classification, Prediction, Exploratory Data Analysis Solution:
- Dataset cleaning
- Exploratory data analysis using python libraries pandas, numpy, matplotlib and scikit learn.
- Find trends in data
- Using Machine Learning algorithms performed Classification and Prediction
- Created graphs to show the findings.
Results: Achieved more than 90% accuracy in classification problems.
Predicted trends in sales and deaths due to tobacco in future years.
Generated recommendations for similar Netflix movies.
Reach out: shruti0922@gmail.com