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My Portfolio

Shrutigupta

Helping Businesses Dominate the Digital Space with Data-Driven Strategies

Welcome to my portfolio! I’m Shruti Gupta, a digital marketing strategist with a strong analytical mindset and a creative approach. From Social Media Marketing to paid campaigns, I help brands increase visibility, generate leads, and drive revenue.

My career started in software engineering, where I spent 8 years as a Java Developer before transitioning into digital marketing and data science. This technical foundation gives me an edge in technical aspects, analytics, and performance marketing, enabling me to craft data-backed, high-ROI marketing strategies.

🌟 Marketing isn’t just about creativity; it’s about solving real business problems. I specialize in converting data into actionable insights, ensuring brands don’t just get traffic but real business growth.

📈 My Expertise Covers:

  • Content Marketing
  • PPC (Meta Ads)
  • Social Media Growth Strategies
  • Performance Analytics & CRO
  • Data Science

📈 Skills/Tools to achieve this:

  • Canva
  • Meta Ad manager
  • inShot
  • Google Analytics
  • AI Tools for compelling copies
  • Python Libraries
  • Machine Learning
  • Tableau

Work Samples and Case Studies

Optimizing Sales

Client: E-commerce startups – Footwear brand, kids and women wear, organic oils

✅ Challenge: Low organic traffic & sales
✅ Solution:

  1. Setup Sales Funnel
  2. Technical fixes on shopify/website/instagram account
  3. Content revamp
  4. Established brand identity
  5. Meta Ads for sales
  6. Retargeting

✅ Results: 200% traffic growth in 2 months

organic oils
footwear brand
kids wear
organic fruits and oils

Lead Generation

Client: Service industry –  Car dealership, Art Seller and workshop, Fashion Exhibition


✅ Challenge: Low traffic & awareness
✅ Solution:

  1. Audience Research
  2. Meta Ad account and landing page setup
  3. Content Analysis
  4. Established brand voice
  5. Meta Ads for lead generation
  6. Retargeting and follow up
  7. Analytics and tweaking

✅ Results: Better lead quality and conversion

Car dealership
Fashion exhibition
Tanjore art

Social Media Marketing

Client: Educational Institute


✅ Challenge: Low reach, less brand visibility and poor engagement
✅ Solution:

  1. Content creation – shooting and editing reels
  2. Maintained monthly calendar
  3. Trend research and implementation
  4. Established brand voice
  5. Create engaging stories and posts

✅ Results: 7000% increase in organic follower growth within 15 months, more than 6 reels crossed 2 million views.

Educational Institute
reels of raj vedanta school

Data Science Projects

Datasets: Netflix, World Population Analysis, Google reviews sentiment analysis, Tobacco use and Mortality Predictions


✅ Mission: Classification, Prediction, Exploratory Data Analysis
✅ Solution:

  1. Dataset cleaning
  2. Exploratory data analysis using python libraries pandas, numpy, matplotlib and scikit learn.
  3. Find trends in data
  4. Using Machine Learning algorithms performed Classification and Prediction
  5. Created graphs to show the findings.

✅ Results: Achieved more than 90% accuracy in classification problems.

Predicted trends in sales and deaths due to tobacco in future years.

Generated recommendations for similar Netflix movies.